Event Design,
Build + Fabrication

Yes we are an event agency – we’ve designed and managed events for doctors, rockstars, corporates, rev heads, fashionistas, sales men and women and most people in between. But that’s not all we do…

We can design, build and fabricate pretty much anything… from a floating 40m long fish on the Yarra to a “warming hut” on the top of Mt Buller, to lecterns, sound booths, photobooths, media walls, bars, coffee stations, merch booths, walls to hide stuff, walls to showcase stuff… and everything else a good event needs.

Most agencies are just that… agencies. We are different because we have combined a start in events 25 years ago with the innate knowledge of how things are actuall executed and we execute in-house, resulting in better design and cost saving for our clients. Or just better ideas that we can actually deliver.

 

PRODUCT LAUNCHES

We prefer to launch new products in ways not seen before.

AMG
FREIGHTLINER
Mercedes-Benz
PENINSULA
PHILLIP ISLAND
RENAULT
T
Mercedes Me
CISCO
MELBOURNE
TABOO
TREASURY WINE ESTATES

EVENT STYLING

It’s all in the details.

PROJECT DESIGN & BUILD

Concept, engineering, fabrication, build on location & interior design. All completed in-house.

CUSTOM BUILT MEDIA WALLS

Brands need to be pushing more boundaries with media to get coverage.

Our Team


A wide spectrum of skills and experience.
Our team represent the spirit of our oganisation and always hit the ground running…

Jesse Ressom

Jesse Ressom

Director

Jesse ‘The Boss’ Ressom is the creative genius behind the business. He’s the only man capable of convincing a farmer to set fire to a cane field – or to lower a ten tonne truck surrounded by fireworks from the ceiling of the Brisbane Entertainment Centre. Events in todays age need to work harder to impress people. Jesse thinks big, so you don’t have to.

Jo Ressom

Jo Ressom

Logistics Director

Jo ‘Queen of the Spreadsheet’ Ressom is our financial, procurement and logistics director. Good events don’t just happen – they are planned, researched and coordinated months in advance. With over fifteen years of experience across the country, Jo understands how to navigate around every possible variable. Nothing goes under her radar.

Lucas Docking

Lucas Docking

Logistics Manager

Lucas has worked with some of the biggest names in the business and is a gun when it comes to getting concepts from the storyboard to the ground or above and beyond. From creating putting greens for Tiger Woods to sipping Prosecco in the Birdcage he takes every project to the next level.

Jack Loder

Jack Loder

Creative and Account Manager

Likes to think of himself as a ‘Jack of all Trades – but really he’s only interested in the creative side of things. Originally from a fashion background, J-Lo is our resident designer and stylist and loves nothing more than creative problem solving.

Mark Rogan

Mark Rogan

Engineer

Mark is our VERY qualified engineer. When it comes to the technical stuff, most of us don’t understand what he’s talking about – but we all nod politely. He’s eternally patient with Jesse and Jack’s designs and makes sure everything at The Laneway Group is built safely and strongly.

Rob Brennan

Rob Brennan

Chief Welder

The engine room behind some of our biggest projects. He’s been welding for forty years and didn’t even blink when we asked for a 40metre long bar in the shape of a fish that was capable of floating down the Yarra River.

Kathryn Docking

Kathryn Docking

Graphic Design

Our in house Graphic Designer (read: secret weapon). Everybody knows that this industry can be volatile, which is why you need KC in your corner. She’s capable of turning artwork around under the tightest of deadlines – websites, invitations, media walls, wallpaper and everything in between.

Anthony Harris

Anthony Harris

Build Manager

Anthony is wizard-like in his ability to build just about anything – seriously. He reckons he’s a pretty good bloke too (and so do we).

Jarrad Peters

Jarrad Peters

Build Co-ordinator

The ‘Yin’ to Anthony’s ‘Yang’, Jarrad is also an experienced builder. He’s always the chattiest and friendliest bloke on site – unless he’s hungry.

Contact Us

We love a challenge.